The Bath Pig: Brand Design | Kariba Digital Agency

The Bath Pig: Brand Design

Food packaging. Brand development.

We were asked to create packaging for a range of snack sticks that would be available for sale as bar snacks in pubs, and also from delicatessens. A brainstorming session gave us the product names: Hot Rod (salami), Not So Hot Rod (salami), Fire Stick (chorizo), Deli Stick (chorizo), Chic Stick (chicken chorizo), Chicorizo  (chicken chorizo). The name ‘Hot Rod’ gave us the idea for the theme that would run throughout the range – that being the flame graphic you find on the side of American hot-rod cars.

“A big thank you to the Kariba team for putting us on the map with our stunning logo, brochure and website.”

Ian, The British Premium Sausage Company

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