The Tactics

With the previous agency having run a Google Ads campaign, our first port of call was to take stock and analyse this activity. Having performed an audit on the account, we found multiple areas which could be improved across keywords, headlines, descriptions, callout extensions and overall set up of the account. These were addressed over the next few months to build a solid paid search strategy, and it soon began to pay dividends.

In addition to our work with Google Ads, we have also worked with UKGM on their organic social media, particularly on LinkedIn, as well as on various technical SEO elements and ongoing content production.


The Results

Increase in quality leads


In our first 12 months of working together, we increased the number of leads generated by more than 27%.

Increase in sales


We achieved an increase of 11% in sales compared to the previous year, leading to an increase in turnover.

Increase in site traffic


We’ve helped UK Gutters to an increase of more than a third when it comes to traffic to their website, compared to the previous year!

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