The Website

We were asked to overhaul their website, the previous version of which was tired, confusing and difficult to update.

We made sure this new site features a clean and concise UX with easy navigation throughout, particularly to the Trench Covers and Manhole Covers they design and produce. The manhole cover section in particular details the industry sector that each range is suitable for, and each product then features detailed descriptions, product sheet downloads and ‘Get a Quote’ CTAs.

The parent pages for both Trench Covers and Manhole Covers also have a Technical Information area that includes test reports, brochures and installation guides.

Further pages explain the Industries they work in; a useful Benefits area with accordion functionality and also Care & Maintenance which includes useful installation videos and downloadable ‘Care and Maintenance’ brochures. The regularly-updated News area has a ‘Search By’ filter so appropriate news articles can quickly be navigated to. Finally, as you’d expect, there are regular calls-to-action throughout, so the ability to get a quote or make a phone call is ever present.

The fact it’s built on the WordPress platform means we can quickly and easily update content and add further product sheets and installation guides as and when the client requires.


Tell us about your digital marketing challenges