The website has expanded over the years to reflect the expansion of The Rainbow Care Group. As you’d expect, there is information about the company, their ethos, the activities they offer, news, jobs, fees and how to make contact. In addition, it now incorporates multiple location landing pages, with details of the various day clubs in each location (and the ability to easily find them geographically via the location pins in the map area), team information, FAQs, a ‘free taster day’ form and a gallery area. Each location also has a FaceBook ad landing page so campaigns can be built around these. We work with individual franchisees on these location pages and ensure they are updated as per their requirements. All enquiries for each location are also tracked so we can measure how successful they are.
We also work with the franchisees to provide marketing materials for each location, on an on-going basis. These can include social media graphics; flyers for open days, sports days, music events, taster days and new locations; business cards, posters, vouchers and various ad-hoc requirements.
We have also created large format graphics including signage and wall vinyls for day centres – such as the one on Knaresborough Road in Harrogate – and also vehicle wraps for their mini-bus.