We updated the brand identity for APS and then created a website that is clean and concise with a simple user journey and clear and obvious conversion points throughout. The homepage has well-signposted doorways and click-throughs to the main sector areas. There is a searchable stock list and repair list area, so specific parts and items can easily be sourced. There are also sector-specific landing pages for key target audiences, which form the basis for our ongoing digital marketing efforts. APS are supported on a monthly basis through our sales enablement package.