Spirit of 48
Spirit of 48 (previously known as LR Motors) recreate limited edition Land Rovers of times gone by, focusing on every detail to ensure the vehicle is the epitome of each rare model.
They adopt modern practices and detailed craftsmanship and apply them to the Defender family. They also offer various vehicle services including MOTs, bodywork, finance and also stock a select range of Defenders for sale.
The company places an emphasis on the heritage of their Defender range, so all work undertaken and any restoration completed is done in sympathy with what the name Defender stands for. They believe in preserving its spirit and soul.
The brief
The first task was to design and develop an impactful and usable website that can have eCommerce functionality incorporated as a ‘part 2’ of the project. Initially the site needed to showcase their processes and services as well their stock vehicles and their ‘signature build’ vehicles. Due to the fact the company also has a presence in Germany the site also needed a German language version too with functionality allowing the user to choose the appropriate language to view in.
We worked with their marketing team to ensure the site was designed and developed to an extremely tight deadline so that it could launch in early 2023. This we achieved quite seamlessly, for which the client was eternally grateful.
Ongoing marketing
Alongside the web design we devised social graphics, both for the launch of the site and as part of an ongoing digital marketing package too (including brand awareness generating Facebook Ads and ongoing SEO optimisation).
Results
Traffic Increase
6536 Users
6536 users and 8166 sessions to the site in 6 weeks.
Facebook & Instagram
106,000
106,000 people reached on Facebook & Instagram since launch (6 weeks).
Follower Increase
800
800 followers attracted to new social media accounts.