Everglade Windows
Everglade Windows is a family business who design and manufacture high-performance windows and doors in uPVC and aluminium.
Prior to our involvement with Everglade Windows, their web presence consisted of three separate websites that reflected their three main target audiences – homeowners, trade and commercial – but with no sense of continuity or correlation between them.
While the requirements of the three audiences are completely separate, the lack of overall cohesion was compromising the brand, so there was a need to merge the websites and to make things more seamless. We were asked to redesign these websites and ensure that the user journey was much more intuitive.
Goal
From the main Everglade Windows homepage, three doorways point the user in the direction of the relevant landing page depending on their audience profile.
For homeowners, the website combines product information and technical specifications with a lifestyle look and feel. Further doorways lead the user to door and window options, project galleries, as well as the ability to find a local Everglade Home Installer. There is also a booking calendar integrated and a virtual showroom tour as well.
For trade there is a similar user journey but with an additional focus on trade support, TECHtalk (with a sign-up area for an advice session), troubleshooting videos, sales tools and trade customer conference details.
For commercial there is a prominent case studies area, highlighting some of the huge projects that Everglade Windows have undertaken recently as well as news, advice, detailed information about their production factory, and online support.
Results
What We Achieved
3 websites
We ensured that these became one cohesive user journey that reinforced the Everglade Windows brand.
High Performance Production
4 main products
Windows, entrance doors, bi-fold doors and sliding doors.