High Row Music Events is a full service entertainment agency specialising in music provision for all occasions, but particularly weddings and charity balls.
As part of an ongoing business growth strategy, High Row’s two directors, Matt and Marcus, were looking to increase the turnover of the business tenfold (although no timeframe was specified).
Kariba highlighted that High Row’s existing website had a dated look and feel, was difficult to navigate and wasn’t a good reflection of High Row’s new found mission and vision – to become the entertainment agency of choice in the North of England.
The Kariba team set to work de-engineering competitor websites, establishing which keywords were ranking locally and also which social media ads were working the most effectively.
We established that there were over 590 search requests per month for key phrases such as ‘wedding bands’ in North, West and South Yorkshire alone.