Topcliffe Motorbikes
North Yorkshire based Topcliffe Motorbikes are official dealers for Lexmoto and Sinnis motorbikes and scooters.
They asked us to create some branding for their company (to be used both online and offline) as well as a website to showcase the range of bikes and accessories that they stock. The branding needed to be clean but impactful as it was also used as large format signage around their showroom.
The two-tone logo, complete with stylised bike icon and some bold typography went through some colour variations before a black/red combination was selected. The colour theme continues throughout the website and other collateral.
The website itself has an eCommerce look and feel to the user journey, although that journey doesn’t culminate in any purchasing functionality, but rather the ability make an enquiry, with a view to visiting the showroom.
The User Journey
The ethos behind the website is that it isn’t just about selling motorbikes; it’s about selling the experience and freedom that comes with owning a motorcycle.
Obviously when making a signficant lifestyle purchase such as this it’s unlikely to be completed purely online, without making a physical journey to see the motorbike(s) in question.
The Buying Experience
The category pages behave like an eCommerce site and the product pages have all the information you’d expect from an eCommerce style site too – detailed product information, colour options, engine and wheel specifics, dimensions and performance as well as a carousel of product images – both studio shots and lifestyle shots.
These product associated pages are backed up by company information, various support call-to-actions as well as showroom opening times and finance options.
Results
A Range of Bikes
5 makes in stock
The range includes scooter, adventure, traditional, sport, cruiser, sportster and scrambler.
Electric Options
6 available
From the Lexmoto range.
A Choice of Power
50-500cc
With various torque options available.