The Top Ten Web Design Trends for 2014

As we hurtle towards a more mobile world, we predict the top 10 web design trends for 2014.

1. Mobile & Responsive Design

With mobile search now a top priority for Google right now, 2014 will see a further shift towards Responsive design which will ensure that websites adapt to whatever device the viewer may be using.


2. A Parallax View

Parallax Scrolling makes different ‘layers’ of a web page move at different rates, making the viewer feel more engaged with the content they’re on. Gamers will be very familiar with this technique, but here at Kariba we think this will be a massive trend in 2014. When combined with HTML5 and CCS3 Parallax Scrolling could give your site the X-factor.


3. Long Pages

We’ll see one page or long page sites become more and more popular as this technique allows the user to scroll and read, rather than click and wait for other pages to load.

More sites will employ what’s known as ‘sticky navigation’ to ensure the user doesn’t end up being too far away from the menu bar.


4. Flatter Design

Many web agencies, including Kariba,  are going for a more simplistic, stripped down approach to their designs, a trend brought about by the new operating systems for the iPhone and Windows 8.

In 2014 there will be even more of a shift from three dimensional design to ‘flat design’ as designers ditch their much loved (and very often over used) shadows, transparencies and bevels and opt for a flatter, minimalist approach to their work.

Take a look at one of our most recent sites for an example –


5. White Out – Simplicity is the Key

We’ve been using ‘white space’ in our printed work (brochures, magazines and newsletters) to emphasise great content for years, but in 2014 this design technique will finally find its way to the web as pixels wrestle for space on smaller handheld devices.


6. Pixel Nation

With Retina displays now offering over twice the density of standard LCD screens designers now have the freedom to be a lot more creative with their designs. Look out for wider, crisper looking websites that support Retina technology and wave goodbye to those broken up pixelated images of old.


7. Font of all Knowledge

For many years designers have been limited to ‘web-safe fonts’, which means they had no option, but to use fonts that would render on pretty much every device in the world. Here at Kariba we’ve been using new libraries from the likes of Google Fonts and Typekit for quite a while, which allows us to give our designs a unique and fresh appeal. It also means we’re less reliant on cheesy and overly used stock photography, instead letting the typography do the talking..


8. Video & Infographics

With almost 80 per cent of adults now either watching or downloading video content on a regular basis 2014 won’t see any let up in the importance of video to get across your message clearly and concisely. Infographics will also predominate as they allow the user to glean their information quickly and efficiently. Google itself has a great infographic detailing the history of search here –


9. Sticky Navigation

Have you ever been on a website where the navigation or social media buttons appear to be following you around? This technique will become more prevalent in 2014 as designers and developers aim to optimise the user experience, especially for smartphones and tablets.


10. Colour It In

If a couple of our recent clients’ requirements are anything to go by, garish is definitely out and subtle, calmer colours such as pastels are in for 2014. Gradient tints will be replaced by solid blocks of colour, mirroring new operating systems from the likes of Apple and Microsoft.


Web design, brand design and monthly digital marketing, we create results driven solutions for businesses and budgets of all sizes. How can we help? For a free consultation phone us on 01423 593020 or fill in the form and we’ll get back to you asap.