UK Gutter Maintenance
UK Gutter Maintenance are a nationwide contractor, specialising in commercial gutter maintenance such as cleaning and roof repairs. With over 15 years of experience in the industry, UK Gutter Maintenance are experts in their field, and have worked with a number of high profile clients including Topps Tiles, Carpet Right and the University of Sunderland.
UK Gutter Maintenance approached us in the early part of 2022 after reviewing their previous agency’s activity and deciding that after five years of working with them, it was time to change. As a B2B business, UK Gutter Maintenance’s main priority is to have a constant flow of high quality leads, which was to be our primary focus moving forward.
The Tactics
With the previous agency having run a Google Ads campaign, our first port of call was to take stock and analyse this activity. Having performed an audit on the account, we found multiple areas which could be improved across keywords, headlines, descriptions, callout extensions and overall set up of the account. These were addressed over the next few months to build a solid paid search strategy, and it soon began to pay dividends.
In addition to our work with Google Ads, we have also worked with UKGM on their organic social media, particularly on LinkedIn, as well as on various technical SEO elements and ongoing content production.
The Results
Increase in quality leads
>27%
In our first 12 months of working together, we increased the number of leads generated by more than 27%.
Increase in sales
11%
We achieved an increase of 11% in sales compared to the previous year, leading to an increase in turnover.
Increase in site traffic
>30%
We’ve helped UK Gutters to an increase of more than a third when it comes to traffic to their website, compared to the previous year!