The Rainbow Care Group
Brand Design + Website + Hosting + SEO + Content + Ads Management + Monthly Marketing Support
The Rainbow Care Group provides dementia day care services across Yorkshire and beyond, including specialist sports service day care groups. Their vision is to change the way Dementia Care services are delivered in the UK.
The Rainbow Care Group have been a Kariba client for several years now and we look after their needs both online and offline. Initially we created their main brand, as well as a suite of sub brands, and then we designed, developed and continue to host their website. Like their brand, it is important that the website is friendly and approachable, but it an addition it needs to be easy to navigate, easy to find relevant information and easy to make contact.
Digital Requirements
The website has expanded over the years to reflect the expansion of The Rainbow Care Group. As you’d expect, there is information about the company, their ethos, the activities they offer, news, jobs, fees and how to make contact. In addition, it now incorporates multiple location landing pages, with details of the various day clubs in each location (and the ability to easily find them geographically via the location pins in the map area), team information, FAQs, a ‘free taster day’ form and a gallery area. Each location also has a FaceBook ad landing page so campaigns can be built around these. We work with individual franchisees on these location pages and ensure they are updated as per their requirements. All enquiries for each location are also tracked so we can measure how successful they are.
Marketing Material
We also work with the franchisees to provide marketing materials for each location, on an on-going basis. These can include social media graphics; flyers for open days, sports days, music events, taster days and new locations; business cards, posters, vouchers and various ad-hoc requirements.
Large Format
We have also created large format graphics including signage and wall vinyls for day centres – such as the one on Knaresborough Road in Harrogate – and also vehicle wraps for their mini-bus.
