Mallard Homes
Mallard Homes are a small house building company based in North Yorkshire who build homes with sustainability and the environment in mind.
We were approached by Mallard Homes to design and develop this showcase website, to host it and also write the content.
Initially, our content writer spent some time interviewing the business owners to understand the business model before doing some additional competitor research, and finally writing a test piece to ensure we got the correct tone for the content.
Once this had been achieved the rest of the content followed and was written alongside the design process, meaning both elements were approved and ready for the development stage simultaneously. This meant the whole project moved along very fluidly and swiftly.
Seamless user experience
The website needed a seamless user experience that was centred around the latest developments by Mallard Homes. With that in mind, each development effectively has it’s own homepage, although the UX means it’s easy to navigate to all other developments or back to the main homepage itself.
A central feature is an interactive map for each development that shows the location of all associated properties and indicates whether they are available to purchase, reserved, sold or not yet released.
Properties that are still available to purchase feature a click-through that allows the end-user to view further details such as price, interior and exterior images, room dimensions, floorplans, property specifications and more information concerning location and ambience.
Frequent and prominent calls-to-action make it easy to register an interest, arrange a viewing, leave a message or receive a brochure.
