A1 Detailing

Our first project was to design the A1 Detailing brand identity. For this, we chose a strong, black modern font and a bright lime green coloured icon. We believed this would appeal to the business’ target audience, and at the same time reflect the professional, slick approach from the A1 team in delivering quality car cleaning products.

From there, we also undertook a site migration from a complex and outdated Magento site, to a fresh, easy to use WooCommerce platform. A1 Detailing were reluctant to upgrade to a Magento 2 platform, as they found it to be an expensive option, and believed that an alternative CMS would offer them more flexibility in terms of site functionality. We incorporated the brand which had been designed by ourselves into the website, weaving its DNA throughout in order to ensure brand consistency across multiple channels.

With a website up and running, seamlessly integrated with additional software such as stock management systems, A1 then needed our help to attract, engage and retain customers and so approached us with a view to making their eCommerce website take off.

We set about creating and implementing a solid digital marketing strategy, which included the creation and ongoing maintenance of Paid Media campaigns, specifically on Google Shopping, as well as a long term content plan, SEO and Email Marketing. Over the following months (and years as it turns out), we helped A1 Detailing grow from a small, fledgling business to an impressive eCommerce business growing with full speed ahead!