East 2 West (E2W) are a small firm of lawyers, specialising in the UK immigration sector. Operating in both the private and corporate sectors, they have clients all over the world. There are big plans for growth and expansion in the near future, with a franchise model being fine tuned – so there was an obvious need for a marketing strategy that could help drive the business forward and make it an attractive case study from prospective franchisees.
Kariba were appointed to design and develop a plan that delivered results, rather than just a good looking website. The strategy had to increase the company’s digital footprint and drive leads, in order for the planned growth to be achieved.
- Drive good quality leads from both private and corporate sectors
- Build a digital footprint
- Portray the company as experts in their field
The Kariba team first delved into market research to identify where the potential opportunities were, as well as looking into the competitions marketing efforts, to see what we were up against. Alongside this research, the design team got under the skin of the business, to assess how the model could translate onto a digital platform.
Our project process also takes into account the keywords and phrases that your audience will use, which are woven into the ‘digital fabric’ of the website – providing the foundations for a successful organic long term strategy.