We were asked to create packaging for a range of snack sticks that would be available for sale as bar snacks in pubs, and also from delicatessens. As well as delivering an eye-catching design, there needed to be an emphasis on the use of high-welfare, British farmed meat.
The range consisted of two chorizo sticks, two salami sticks and two chicken chorizo sticks.
- An eye catching design
- Highlighting the use of high-welfare, British farmed meat
- Slimline packaging that would hold individual snacks
- Ability to see the product through a window within the packaging
- Creating a cartoon character for the chicken range
- The end user needs to be able to display finished sticks in a point-of-sale display stand