Atlantas Group are fire safety and health & safety consultants for Leeds, North Yorkshire and throughout the UK. They asked us to create a strong brand identity for the main Atlantas Group (as well as their Safety and Fire subsidiaries), stationery and a bespoke website that would help generate more business.
- Design a strong brand identity for the main group as well as it’s divisions
- Create a website with a clear user journey and frequent call-to-actions
- Prominent site audit forms to feature on all business areas
The main Group brand made use of a colour palette of blues, greens and oranges. The subsequent ‘Fire’ subsidiary then makes use of the orange colours and the ‘Safety’ subsidiary makes use of the greens. These colours are also reflected in the associated business areas on the website.
The responsive website features 5 prominent doorways which reflect the 5 business areas. Their associated colours reflect that of the branding, and each has a prominent site audit request form as specified by the client. Whether viewed on a desktop or iPhone the presence of the doorways is always obvious.
The user journey throughout is clear and concise, with frequent call-to-actions, strong typography and clear content.