A1 Detailing is an independent retailer operating in the vehicle detailing sector. A fairly new business, prior to working with Kariba, the bulk of their sales went through eBay, with no brand and a website that didn’t perform. A1 were keen to set up their own website presence and save the associated fees with selling on eBay.
- Establish a recognisable brand, that can scale with the company
- Build an eCommerce platform with a strong organic footing
- Reduce the reliance on eBay
- Drive sales from new visitors
The Kariba delivery team first conducted in depth research into the detailing landscape. Isolating useful trends and insight to help lead the project. In such a competitive, price driven industry, it was important to identify the areas of hidden opportunity, that the competition had overlooked and formulate a plan of action to capture that business. Utilising various marketing tools, Facebook and Google analytics, the team were able to build a foundation of knowledge including the audience and demographics, the competition, their strengths and weaknesses and the ideal website structure for a seamless user experience and keyword opportunities.