Search Engine Optimisation (SEO) is the process of seeking to maximise the number of visitors to your website by endeavouring to make it appear high on the list of results returned by a search engine.
Kariba applies a number of proven methodologies and software tools in order to optimise its websites. Our expertise in keyword research, website navigation and construction is vital at the planning stage of the process. This is when we seek to optimise the ease with which visitors will search for and find your products and services in line with your objectives.
The role of Google’s search engine is key and requires us constantly to keep up to date with changes to their search guidelines. The authority or ranking of your website is maintained and improved through content updates and refinements. These can be made by you via the content management system (CMS) that we put in place or collaboratively as part of an ongoing Kariba managed service.