Destination Harrogate
Destination Harrogate is designed to showcase the Harrogate district and attract visitors, investment and events to the area and enhance the local economy.
We were approached to create a website that would be the parent site to three further sites from the same stable – Visit Harrogate, Events Harrogate and Invest Harrogate.
The overall look and feel of this site would obviously filter through the other sites, albeit with sector specific colourways throughout. Therefore, the end user would get an immediate feeling of association as they navigated through the mulitple sites.
The Solution
The straightfoward but impactful user journey means navigation is easy, and prominent doorways point to information useful landing pages for Visit, Events and Invest (and also Culture Harrogate). From these, further external calls-to-action point to the relevant website for more sector specific information and opportunities. Quick links to these sites are also ever present in the main navigation bar and footer area area.
Newsletter sign-up, contact forms, infographics and great photography supplement the content and means the end product is arresting and informative and reflects the vibrant nature of the local area.
Accessibility is at the forefront of the design and development of the site, and we made a point of ensuring that it works well with screen readers and ARIA roles. It also has the option switch colours to view with high-contrast style sheets.
Results
Parent Brand To
3 further sites
Visit Harrogate, Events Harrogate and Invest Harrogate.
A Seamless Process
8 weeks
From an initial client meeting and subsequent brief, through design and development, to the live site launch.