We were asked to come up with a complete design solution for a new business called We Are Purple. They are an organisation that works with and supports people with disabilities and their carers. They are a source of information and advice for all things associated with disability, as well as advertising career opportunities.
- New branding that reflects the client’s ethos
- Responsive website
- Associated marketing material
- Ad hoc collateral such as adverts, invites and Powerpoint templates
After the initial research we worked on branding ideas. Among the first ideas was one that focussed on the idea of dialogue, as communication is key to We Are Purple. The idea of speech bubbles developed from there, but presented in such a way as to appear conversational.
We then worked on the website, which included a recruitment section, and various collateral including:
- Information booklet
- Product selector booklet
- Powerpoint template