Springfield Healthcare own and operate a number of luxury care homes and homecare service, across Yorkshire, Humberside and the North East.
Springfield approached Kariba at the start of an exciting period of planned growth. With the appointment of a new Head of Marketing & Communication and a number of new care home developments in the offing, there was a need to plan and execute a targeted strategy that integrated the online and offline channels, for a cohesive marketing strategy.
Kariba were given the target of designing, building and maintaining a digital strategy, that would offer a demonstrable return on investment. Something we’re very familiar with!
- Generate new service user enquiries
- Provide accurate tracking to demonstrate an ROI
- Increase Brand awareness
- Portray each care home as a local, family run business
- Rank in local search results