We were asked to present some ideas for a rebrand (and rename) of the Harrogate Convention Centre.
- Vibrant and eye catching
- A primary colourway plus options for sub brands
- Must be transferable to all printed and digital media
We looked at the architecture of the Convention Centre as a basis for an approach to the branding as it has quite a recognisable main auditorium. We used this idea in both a safe, almost pictorial way and also in a more abstract way. For another approach we focussed on the H of Harrogate, making it geographically recognisable.