We were asked to design a new corporate identity for Acceleris MC in Harrogate; something eye-catching and fresh that reflected their position as one of the biggest PR agencies in Yorkshire.
Stage two was then to roll this out across a range of stationery, a new website, and large-format wall vinyls to adorn their office walls.
- New eye-catching corporate identity with a fresh and engaging colour palette
- Range of stationery
- Responsive website
- Large format vinyl graphics
- Email signatures, ad-hoc adverts and pitch document templates
Phase one of the project consisted of presenting a series of concepts and establishing a favoured tone, message and color palette. Once these had been narrowed down to one or two ideas, they were refined further before the favoured one was then developed.
This consisted of more colour options, some variations in associated font style and reversed out versions. Finally the chosen one was artworked, various formats created and some associated iconography developed that would enhance the brand further.