AJ Marshall (AJM) are a long established player in the highly competitive steel suppliers industry. Initially Kariba were approached to pitch for an Search Engine Optimisation contract – however it soon became clear that an SEO strategy alone wouldn’t help AJM climb the rankings. In such a saturated market and competing against the big hitters, the strategy had to start from the ground up and make sure the foundations were set up correctly. This refreshingly honest approach won Kariba the contract.
- Drive new business
- Build organic visibility
- Compete with the ‘big hitters’ in the marketplace
The Kariba project process starts with an investigation stage, whereby the team looks into the company and what makes it tick. Alongside this, our marketing team, investigates the competition and identifies the most valuable marketing channels.
A particularly important step for AJM was the keyword research and planning. This insight will run through all aspects of the website project, from the structure, to the content and on page SEO – resulting in a website with a strong chance of climbing the organic search engine rankings.
Once the structure had been set, the team designed and built the website to act as a shop window and online brochure for the company and its product base. We retained the AJM branding and modernised the design.
The team then developed a two pronged marketing strategy, designed to drive warm enquiries, which the inhouse sales team could follow up and close.