How easy is it for your prospects and customers to navigate your online marketing material to access the products and services that you want them to reach?
When designing and developing a website or email campaign, Kariba focuses on the clear, simple journey your prospect or customer will take, the User Experience (UX).
Kariba provides UX services as standard when building a website or delivering an email marketing campaign. We anticipate online behaviours and interactions from the outset by creating user-centred designs, effective information architectures and clear calls to action. Our experience in visual logic and colour design psychology is also important.
Kariba also offers custom UX services which can be targetted at specific online projects. Processes include: evaluating and implementing the most appropriate measures for your project; analysing results; identifying improvements that can be made; implementing changes; and testing those improvements.
The approach to UX is constantly evolving as the industry identifies and develops new techniques and ways to apply them.