Work For Us | Kariba Digital Agency

Head of Digital Marketing

Want to work for the longest-serving digital agency in Harrogate? Work remotely from the comfort of your own home? Make a difference to a range of clients from all different sectors? Have the ability to make real change with no annoying ‘red-tape’?

Then Kariba wants to hear from you!

This is a unique opportunity to own our current digital strategy and be part of the agency’s next 5 years of growth. There’s huge scope for progression, to add your own creative flair and to expand, plus lead the team as you thrive.

About Kariba

Established for more than 25 years, Kariba is a successful design and digital marketing agency with a brilliant design, development and digital team. Our work is varied and exciting and great ideas are actively encouraged. We’re hoping you’ll help us to continue our trajectory and year-on-year growth.

The experience you need:

  • Three to five years working as a Head of Digital or Digital Marketing Manager
  • A proven marketing or digital agency background, working with a range of e-commerce clients
  • Experience of generating leads and enquiries for clients using demonstrable and measurable strategies
  • High level of SEO knowledge, from on-page and off page-strategies to technical SEO (with working knowledge of things such as redirects etc)
  • WordPress and UX knowledge, with the ability to recommend website changes, implement small fixes
  • The ability to build new client site structures with SEO in mind such as URL structure, metadata etc
  • Google Analytics trained to a high level i.e. set up goals, conversions and find goldmine opportunities from data
  • Highly Google Adwords competent (inc Google Shopping) and paid social media experience, managing differing budgets and providing ROI
  • Exceptional copywriter who can create a range of blogs on varying topics, with SEO in mind
  • Mailchimp experience (ActiveCampaign platform experience would be advantageous)
  • Good communicator who is punctual and able to build solid relationships with our current clients. The role will be client facing and you will look after your own bank of clients.
  • Line-manager experience, to help upskill and support the team including (but not limited to), the Digital Marketing Manager
  • Adobe Spark/ other design experience would be advantageous 

Systems/ software experience

Essential

  • GSuite, incl Google Docs and Google Sheets
  • SEMrush or equivalent SEO software (MozPro, Ahrefs etc)
  • Google Analytics
  • Google Adwords
  • Google Tag Manager
  • Google Search Console
  • Social Ads (LinkedIn/Facebook etc)
  • Mailchimp
  • WordPress inc plugins such as Woocommerce/ SEO plugins such as Yoast/ RankMath

Desirable

  • Trello
  • Slack
  • Crazy Egg
  • Active Campaign
  • Unbounce
  • Shopify CRM
  • Adobe Spark 

The role itself

This is both a hands-on role and strategic head of digital role, working across a variety of clients, from well-known brands to start-ups. You’ll work on integrated branding, web and digital marketing campaigns to produce a measurable return for our customers.

As a Head of Digital, it is your responsibility to work closely with existing clients and oversee those of the Digital Marketing Manager,– maintaining strong relationships and looking for new opportunities to grow their business through digital channels. You’ll also work on Kariba’s own digital marketing strategy.

Part of this role will also be to educate the existing design and development team on digital matters to ensure they remain current and, most importantly, successful.

The role in detail

  • Business opportunity: Understanding and relaying the business opportunities to clients presented by digital marketing.
  • Strategy framework: Coming up with a clear framework for developing a coherent plan for our clients’ digital marketing, including how to move their prospects down the ‘sales funnel’.
  • Goal setting: Setting clear objectives for our digital marketing campaigns.
  • Content: Understanding and facilitating the role of content in a successful digital marketing strategy. If you can research and write blogs and landing pages that would be a bonus.
  • Developing a successful social strategy for our brands and clients.
  • Email marketing strategy: Developing email campaigns that resonate with subscribers and creates substantial user engagement growth. No design or coding skills required.
  • An understanding of advanced SEO and the factors affecting search engine rankings. A highly competent level of understanding around SEMrush or MOZ would be beneficial.
  • Audience research using Facebook (consumer) and Linked In (business) tools.
  • Keyword research using Google’s keyword tool (and others).
  • Social Advertising: Setting up and maintaining successful Facebook and Instagram advertising campaigns.
  • Google PPC: Setting up and maintaining successful Google Pay Per Click campaigns.
  • Setting up conversion tracking in Google Analytics and reporting on the results.
  • Creating URL site structures for our developers (based on keyword research).
  • ROI gain: Understanding the business opportunities presented by Conversion Rate Optimisation (CRO) and acting upon them.
  • Writing or commissioning blog posts and landing pages.
  • Assisting the team with Kariba’s own digital marketing activity.

What you’ll get in return

  • A competitive salary, plus additional incentives such as ‘finish early Fridays’ and monthly paid for team lunches!
  • A rare opportunity to join one of Harrogate’s most established and reputable agencies.
  • An agency where you’ll be allowed to craft your own destiny.
  • A no ‘red tape’ organisation, offering you the chance to be creative.
  • Flat company structure, where we are all approachable and love getting stuck in!
  • Fully remote work, saving you money on petrol and your commute! 
  • Flexible working – need to log on an hour later or finish a little earlier? No problem!
  • Holiday allowance which typically include between Christmas and New Year off as standard
  • Any equipment you need such as a new laptop bought to help you with work

 

To apply for this role, please email your CV to chris@kariba.co.uk

Experienced Content Specialist

We’re on the hunt for an experienced content specialist to join our small-but-savvy team. You’ll be working with clients across Harrogate, York and Leeds to deliver compelling content for websites, digital marketing campaigns and print.

If you’re up for the challenge, you will have:

  • a proven track record of delivering clear, persuasive and user-friendly content across a range of online and offline platforms
  • a flair for writing engaging copy, with a keen eye for detail and a firm grasp of the English language
  • experience delivering content to brief and in line with SEO best practice
  • strong organisational and communication skills, with the ability to work to tight deadlines and juggle multiple projects.

The role in detail

You will be expected to:

  • work collaboratively to write and proofread content for Kariba’s clients, including marketing collateral, website copy, social media content, press releases and blog posts
  • have a clear understanding of clients’ brand guidelines and ensure content is aligned appropriately
  • work closely with the creative director and digital projects manager to deliver content to brief and on time
  • Participate in the ideation of campaigns for Kariba and our clients, thinking carefully about format, hooks, niches and angles
  • Manage your workload and track time effectively

About Kariba

Kariba is a results-driven agency dedicated to helping clients achieve business growth through innovative design, websites and digital marketing solutions. Established for over 23 years, our work is varied and rewarding, and we actively encourage our staff to come forward with great ideas. Our client base spans many different industries, including retail, property, healthcare,  manufacturing, engineering, construction, accounting, insurance and law.

What you’ll get in return

  • A competitive salary, plus additional incentives such as ‘finish early Fridays’.
  • A rare opportunity to join an agency where you’ll be allowed to craft your own destiny.
  • A great internal culture and a genuine team environment.

To apply for this role, please email your CV to jobs@kariba.co.uk or call on 01423 593020.

Business Development Manager

Would you like to ditch the rat race, work less hours and earn more money?

Are you incredibly motivated with a passion to succeed?

If this sounds like you then we’d like to invest in your future.

We are Kariba, Harrogate’s longest serving design and digital agency. We’re small, friendly and constantly aspire to be the very best at what we do, whether it’s a website, a brand identity or a full blown digital marketing campaign.

We now have an opportunity for a red hot Business Development Manager to help take us to the next level.

You’ll be:

  • Generating your own leads
  • Handling incoming sales enquiries
  • Populating our CRM
  • Writing proposals
  • Attending networking events and conferences

In return we’ll be:

  • Paying you handsome commission and a good basic
  • Supporting you with our own tried and tested lead generation strategies
  • Helping you achieve a great life work balance and the future you deserve

If you know how to sell then we want to hear from you.

In the first instance please email your resume to jobs@kariba.co.uk telling us a bit about yourself and your previous successes. If we think you’re the ying to our yang we’ll be back in touch within 24 hours.

Good luck and best wishes

The Kariba Team

Digital Marketing Executive

Business is booming here at Kariba and we’re now looking for a red hot Digital Marketing Executive to join our team in Harrogate.  This is a unique opportunity to assist our current digital strategist and be part of the agency’s next 5 years of growth. There’s huge scope for progression and to expand the team as your role grows.

The experience we need.

– Three to five years working as a digital marketing manager or digital marketing executive.
– A proven marketing or digital agency background.
– A genuine passion for everything design and digital and an ability to present digital marketing campaigns to clients in an engaging manner.
– You should be confident, great with numbers and have excellent attention to detail.
– This role is very creative and will require you to come up with ideas for blog posts and landing pages for our clients on a regular basis. A proven ability to write engaging copy would be a bonus.
– A positive, ambitious person who wants to make a real difference and grow with the agency.

The role.

This is both a hands-on role and strategic digital marketing manager role, working across a variety of clients, from well-known brands to start-ups. You’ll work on integrated branding, web and digital marketing campaigns to produce a measurable return for our customers.

As a Digital Marketing Executive, you’ll be working closely with existing clients – maintaining strong relationships and looking for new opportunities to grow their business through digital channels. You’ll also work on Kariba’s own digital marketing strategy.

Part of this role will also be to educate the existing design and development team on digital matters to ensure they remain current and, most importantly, successful.

The role in detail.

Business opportunity: Understanding and relaying the business opportunities to clients presented by digital marketing.

Strategy framework: Coming up with a clear framework for developing a coherent plan for our clients’ digital marketing, including how to move their prospects down the ‘sales funnel’.

Goal setting: Setting clear objectives for our digital marketing campaigns.

Content: Understanding and facilitating the role of content in a successful digital marketing strategy. If you can research and write blogs and landing pages that would be a bonus.

Developing a successful social strategy for our brands and clients.

Email marketing strategy: Developing email campaigns that resonate with subscribers and creates substantial user engagement growth. No design or coding skills required.

An understanding of the fundamentals of SEO and the factors affecting search engine rankings. A good working knowledge of MOZ would be beneficial.

Audience research using Facebook (consumer) and Linked In (business) tools.

Keyword research using Google’s keyword tool (and others).

Social Advertising: Setting up and maintaining successful Facebook and Instagram advertising campaigns.

Google PPC: Setting up and maintaining successful Google Pay Per Click campaigns.

Setting up conversion tracking in Google Analytics and reporting on the results.

Creating URL site structures for our developers (based on keyword research).

ROI gain: Understanding the business opportunities presented by Conversion Rate Optimisation (CRO) and acting upon them.

Writing or commissioning blog posts and landing pages.

Assisting the team with Kariba’s own digital marketing activity.

About Kariba.

Established for more than 20 years, Kariba is a successful design and digital marketing agency with a brilliant design, development and digital team. Our work is varied and exciting and great ideas are actively encouraged. We’re hoping you’ll help us to continue our trajectory and year-on-year growth.

What you’ll get in return.

– A competitive salary, plus additional incentives such as ‘finish early Fridays’.
– A rare opportunity to join an agency where you’ll be allowed to craft your own destiny.
– A great internal culture and a genuine team environment.

To apply for this role, please email your CV to chris@kariba.co.uk or phone him on 01423 593020.

LET’S TALK

Web design, brand design and monthly digital marketing, we create results driven solutions for businesses and budgets of all sizes. How can we help? For a free consultation phone us on any of the numbers below or fill in the form and we’ll get back to you asap.


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